Performance Lab

PAID ADVERTISING

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Paid Ads Strategy

Aggressive ROI
Ad Campaigns

We manage precision-targeted ad spend across Google, Meta, and LinkedIn, focusing on high-intent cohorts to lower your Customer Acquisition Cost (CAC).

4.5x

Avg. ROAS

-30%

CPA Reduction

Case Study

Scaling Ad Spend with Profitability

DTC Retail / Paid Media

Decreasing CPA by 40% While Doubling Spend

A direct-to-consumer brand hit a plateau with their Meta Ads, unable to scale spend without significantly degrading their Return on Ad Spend (ROAS). We restructured their account, implemented a robust creative testing framework, and utilized advanced audience segmentation. The result was a 40% decrease in Cost Per Acquisition (CPA) allowing them to comfortably double their monthly ad spend while maintaining profitability.

-40%

Decrease in CPA

2x

Increase in Ad Spend

4.2x

Overall ROAS

Questions

Paid Advertising FAQ

What ad platforms do you manage?

We manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook & Instagram), LinkedIn, and TikTok, depending on where your target audience resides.

How is the ad budget handled?

Your ad budget is billed directly to you by the platforms (Google, Meta, etc.). Our agency fee for strategy, creative, and management is billed separately based on the scope of work.

Do you create the ad creatives?

Yes, we have an in-house creative team that designs high-converting image, video, and carousel ads, continuously A/B testing them to maximize performance.